As we can see from the graph below, this best practice is far from being met for sites based in the United States.įurthermore, as the growth of web page size continues, Google's recommended best practice of keeping a website under 500 KB in size is also nowhere near being met, on average. According to Google, the best practice for a website's speed is to keep it under 3 seconds load time. That same guide also goes into detail regarding the page speed, page weight, as well as additional insights on specific industries, such as automotive, technology, and retail.
Take these statistics from Google's industry benchmarks for mobile page speed: We've said it before but it's worth reiterating that as web page load times increase, so does the likelihood of your visitors. Take these statistics from Google's industry benchmarks for mobile page speed guide: We've said it before but it's worth reiterating that as web page load times increase, so does the likelihood of your visitors bouncing. Everything from ranking higher in Google search results to providing your visitors with a better user experience, thus increasing conversions, all comes into play. There are a multitude of reasons why you should care about page speed. With that being said, see how we easily achieved a 100/100 score with WordPress and Google PageSpeed Insights. While they can provide valuable information to help optimize your website, don't forget about perceived performance, specifically the user's experience. While these metrics can be very helpful it is also important to keep this data in perspective. Running speed tests with tools like Google PageSpeed Insights, WebPageTest, or Ke圜DN's Website Speed Test are always a good way to help gauge your website's performance.
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