DO Be careful how you lead into your Reference story.DON’T Start your opening sentence with “I”.DON’T Start with “Hi my name is … and I work for…” Get to the point!.Make effective use of the subject line and the first 50 characters.
DO Optimize content for mobile phones.What’s the point of writing killer content if you don’t ask them to engage? I am not talking about going straight in for the kill, but you can drop a few breadcrumbs by offering to share additional insights or requesting their perspective on the reward you sent them. Too many emails these days simply fade into the finish line without giving the reader an action to deliver on. Lastly, you need to ensure that you have made a request. They will be more open to meeting as a consequence. If you offer someone value, such as a link to valuable insights or a relevant blog post, they will start seeing you as a resource who understands what is directly relevant to them. There is an old saying that you have to give to get, and this holds true in email marketing. The psychology of ‘keeping up with the Joneses’ is famous for a reason! R: Reward This shows the recipient they are not alone in what they are going through, and that they might be missing out on a potential gain. Think back to Teddy Roosevelt’s quote, and show that you truly care and that the recipient is not just a number.Ī reference to another customer who has had a similar situation or experience. Which consists of research and reference Īn opening line that shows you have done your homework, and indicates this is not, strictly speaking, a COLD call. The proper structure of an outbound email consists of the three R’s: R: Relevance Songs, movies, books… what do they all have in common? They have a storyline. There is a basic structure you should follow to get the most out of an outbound sales email. What should you include in an outbound email? Notice the words ‘connected’, ‘appropriate’ and ‘considered’? It tells you what all emails should be. The key to showing someone that you care is making your email relevant. It’s no longer enough to insert into your mail merge template or tool, and assume you have personalised your message enough for the recipient to think you care.Īs Teddy Roosevelt once said, “Nobody cares how much you know, until they know how much you care.” Relevance trumps personalisation every time So, what constitutes a good email? Well, that brings me to my second point. The amount of crap emails people receive make the truly good ones stand out. Still, there is some good news to come out of that. These reps are sending out poorly executed emails at scale which are burning the quality leads in their territory and teaching our customers to ignore sales emails. Unfortunately though, these high-powered tools are also being used by lazy reps to send more crap emails out to uninterested people. The combination of these two technologies has enabled many sales people to become more efficient and more effective at creating first meetings. There are also outbound email automation tools like Outreach, SalesLoft, Yesware, ToutApp, PersistIQ and more that enable you to send multiple emails and measure the results. There are tools that provide you with lists of accurate data like Clearbit, Datanyze, ContactOut and DiscoveryOrg. In recent years, there has been an explosion of data tools that allow people to scale and measure the effectiveness of their emails.
#Just checking in email template how to#
That’s over one-third of the world’s population! Can you afford not to be reaching them?īefore we get into how to write killer outbound emails, there are a couple of things that I’d like to address. By the end of 2019, the number of worldwide email users will be over 2.9 billion. The rest of this article will unpack the tools, traps, best practice and strategies for scaling outbound sales emails.Īfter all, email use around the world continues to skyrocket. The challenge is that it’s a crowded marketplace with a lot of noise. So, you might ask, why am I writing this post?Įmail is still an incredibly valuable means to engage people, especially when you are trying to secure a first meeting. They’re all valuable.īut before I praise the virtues of email and talk about how you can write killer emails at scale, I want to stress one thing first. This means the phone, social media and email. To be successful in sales, you need to use all of the tools available to you. All of you? Great! Me too.Īs for whether social selling is taking over, well, let’s just say I have a few thoughts to share on this as well. Raise your hand if you’re sick of the debate over whether cold-calling is dead or not.
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